Appier’s latest feature optimizes conversational marketing and boosts conversion rates across diverse industries.
Appier, a software-as-a-service (SaaS) company specializing in artificial intelligence (AI), has recently enhanced its AI-driven web customer service tool, AiDeal, with a new feature called the “AiDeal Conversion Bot”. This innovation marks a significant advancement in conversational marketing, utilizing AI to analyze customer intent and strategically guide conversations to boost conversion rates.
AiDeal functions as a conversion optimization cloud across various industries, including e-commerce, e-learning, sports, personal finance and healthcare. It employs a sophisticated AI model that combines machine learning and deep learning to identify user intent and hesitation during online transactions. By offering timely discounts and coupons, it aims to increase conversion rates without compromising brand integrity through excessive discounting.
The “AiDeal Conversion Bot” introduces an AI-powered web chat that personalizes interactions at critical moments, aiming to enhance website conversion rates. Traditional web chats often fall short due to poor timing, unclear communication and the passive nature of responses, which can detract from the brand image and fail to achieve desired conversion rates.
This advanced chatbot addresses these issues by:
- Creating a pleasant customer experience: Utilizing real-time AI predictions based on user behavior, such as mouse movements, page scrolling and viewed items, the chatbot activates at optimal times without interrupting the customer journey. This ensures a stress-free and effective interaction by understanding user intentions.
- Improving conversion rates with personalized conversations: The bot engages users proactively based on their latent intent, detected through AI, enhancing the likelihood of conversion by providing pertinent information when users need it most.
- Reducing workload for customer service personnel: By integrating AI chatbot and auto-responder capabilities, the bot adapts to changing user needs with flexible script generation, thereby reducing the operational burden on staff and improving customer satisfaction through automated chatbot responses.
A case study highlighting the bot’s effectiveness involves Progate, an online programming learning service provider, which faced challenges in converting website visits into actionable leads. Implementing the AiDeal Conversion Bot on its corporate website led to a more targeted approach to understanding customer requirements, resulting in a 20% increase in lead acquisition and a significant contract with a major food company.
“Utilizing Appier’s Conversion Bot allowed us to formulate hypotheses about user insights garnered from intent prediction. Consequently, we can now deliver highly targeted service guidance to onsite users via chat originating from organic search, resulting in a substantial rise in lead generation,” commented Takashi Fumoto, Head of Corporate Business at Progate.
Dr. Chih-Han Yu, CEO and Co-Founder of Appier, emphasized the bot’s role in improving customer experience by delivering timely and relevant information. “The creation of the ‘AiDeal Conversion Bot’ was driven by customer requests, reflecting our commitment to advancing the customer experience by seamlessly delivering essential information without disrupting their journey. Appier remains dedicated to customer-centric innovations and assisting them in overcoming their marketing challenges,” Yu remarked.
Also read:
- Tips on How to Train an AI Chatbot: A Guide
- 5 Dangers of AI Chatbots for Your Businesses Automation
- The Chatbot Revolution: Meet the Top Up-and-Coming Competitors to OpenAI’s ChatGPT
Header Image Courtesy of LinkedIn
Press release link: https://www.appier.com/en/press-media/aideal_conversionbot
