Hong Kong, February 3, 2025 – The highly anticipated Not Your Token event is set to bring together thought leaders and innovators from across Web3, AI, and retail at the Amazon Web Services (AWS) headquarters. This half-day conference will explore the latest advancements and opportunities in digital retail. With an engaging lineup of keynotes, panel discussions, and live demos, Not Your Token is the must-attend event for brands, investors, mall owners or operators and tech enthusiasts.
Attendees will gain insights from industry pioneers, explore live demo showcases in a fun competition, and engage with a panel of judges from luxury, retail, and tech sectors. The highlight of the event will be the Demo Showcase, where 3 innovative companies will pitch their ideas for a chance to be featured in Harvard Business Review, enhancing their credibility and visibility. Attendees can be a part of the action and vote for their favorite companies along with 4 C-level executives and investors from major corporations, making their voices heard and contributing to the excitement of the competition.
Retail and E-Commerce Trends in Asia and Hong Kong
Asia’s e-commerce market is projected to hit $2 trillion by 2024, making up 47% of global e-commerce sales. Online shoppers in the region are expected to grow from 1.33 billion in 2023 to 2.03 billion by 2028.
Hong Kong’s e-commerce sector is thriving, with over 4.5 million online shoppers set to reach 6.6 million by 2027, driving market value to $4.7 billion by 2025. Cross-border shopping via platforms like Tmall and JD.com continues to grow in popularity.
With Web3 and AI tools further catapulting sales in the region, how can businesses leverage these technologies to stay ahead? This event will cover it with insights from our experts.
Quote from Akina Ho, Co-founder of AllStarsWomen and Not Your Token
“Not Your Token has taken the Web3 circuit by storm—first at Token2049, then Blocktober, and Fintech Week. We’re building more than an event; we’re driving a movement to spotlight women founders in AI, blockchain, and Web3,” said Akina Ho, Founder of Not Your Token and AllStarsWomen. “By bringing like-minded people together, we create space for collaboration and impact. There’s still work to be done—we need more women leading in this space, and we won’t stop until we do. We also thank our male allies who show up and proudly support women in their professional settings.”
Quote from Olivia Lee, Co-lead of Immersive Retail: Web3, AI and Beyond
“This retail tech event was inspired by the overwhelming response to our digital fashion event. Since then, the space has evolved rapidly,” said Olivia Lee, Co-Lead of Not Your Tokensummit and Founder of LIVVIUM. “From blockchain commerce to NFT communities, connected commerce, and now AI-driven tools, innovation is accelerating. We hope to bring industry experts together to share insights, spark collaboration, and drive the future of retail innovation.”
Special Guests and Speakers
Join an inspiring lineup of industry leaders, including: our strategic partner and keynote speaker, Henry Yuen of Amazon Web Services (ASW) and Angelica Leung, Head of Consumer Products, InvestHK.
Web3, Blockchain, and Digital Fashion Leaders:
● Barak Chamo, Co-Founder of Bounce
● Daniel Lin, Chief Product Officer, BNV
● Evan AuYang, Group President of Animoca Brands
● Olivia Lee, Founder of LIVVIUM
● RJ White, Founder of Posh Multiverse
Investors, Enterprises and AI Experts:
● Akina Ho, Co-Founder of Not Your Token, AllStarsWomen DAO
● Jessica Lee, President, UNIFi3D
● Maryann Tsang, Senior Managing Director, Sensetime
● Michael Chan, Managing Director, MTR Lab Company
● Tess Hau, Founder of Tess Ventures
Fashion, Luxury, and Retail:
● Susan Sams, Chief Officer, Lane Crawford
● Maurice Audinet, C-Level Executive, Tier 1 Luxury Brand
● Raymond Ng, Senior Digital Marketing Manager, Cartier
Organized by:
About Not Your Token
Not Your Token fosters meaningful discussions on Web3, digital transformation, and inclusion. It connects founders, investors, and innovators exploring the intersection of blockchain, AI, and deep technology across different industries.
About AllStarsWomen DAO
AllStarsWomen bridges the gender gap in Web3 and emerging technologies, supporting women founders through mentorship, events, and strategic initiatives and future investments.
Supported by:
About Amazon Web Services (AWS)
AWS, the world’s leading cloud platform, empowers Web3 innovations and drives digital transformation across industries.
About InvestHK
InvestHK is Hong Kong’s government agency attracting foreign investment, helping businesses establish or expand in the region. The *Consumer Products Division* supports companies in retail, fashion, electronics, and lifestyle sectors, leveraging Hong Kong’s global connectivity, logistics, and access to mainland China and Asia-Pacific markets.
About JumpStart Media
Jumpstart Media is a Hong Kong-based platform driving entrepreneurship and innovation across Asia. Initially a media company focused on startups, it has grown into APAC’s largest English-language publication on technology and innovation. Its three-pronged approach—media, education, and special ventures—bridges fragmented startup networks, offering resources like accelerators and workshops to foster corporate innovation. With strong corporate backing and a diverse team, Jumpstart Media continues to expand its influence and support entrepreneurial collaboration in Hong Kong and beyond.
Join Us!
Not Your Token is known for its interactive format, where attendees are encouraged to engage and ask questions. Prizes and gifts will be awarded for every hand raised, making this a truly participatory experience.
Whether you’re an entrepreneur, brand leader, or media professional, Not Your Token offers something for everyone.
Register today to be part of the future of retail and digital innovation.
Event Link: https://lu.ma/a9yj5bju
For sponsorships, media inquiries, and tickets, visit notyourtoken.co or contact OLIVIA LEE, contacts@allstarswomen.io
Follow us on LINKEDIN for updates
