{"id":79879,"date":"2025-06-17T21:00:00","date_gmt":"2025-06-17T13:00:00","guid":{"rendered":"https:\/\/www.jumpstartmag.com\/?p=79879"},"modified":"2025-06-17T20:35:25","modified_gmt":"2025-06-17T12:35:25","slug":"wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood","status":"publish","type":"post","link":"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/","title":{"rendered":"Wood Stronger Than Steel? Meet InventWood\u2019s Carbon-Negative \u201cSuperwood\u201d"},"content":{"rendered":"\n<p><em>This magical timber might just outmuscle steel\u2014or is it all just a wooden myth?<\/em><\/p>\n\n\n\n<p>Steel underpins everything from high\u2011rises to hatchbacks, but a new class of densified wood nicknamed \u201cSuperwood\u201d is vying for the crown. Picture fa\u00e7ade panels that shrug off hurricane\u2011force winds or lightweight decking that matches the pulling strength of mild steel yet weighs only a sixth as much. That\u2019s the promise behind InventWood, a University of Maryland spin\u2011off racing to scale production by summer 2025.<\/p>\n\n\n\n<p>In this article, let\u2019s explore how this super-charged timber is manufactured, why it has architects buzzing and whether it is truly ready to challenge steel\u2019s heavyweight title.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What exactly is Superwood\u2014and can it really replace steel?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcPzAP_nnynBk-cKYPtZHddtJI9wsoPzBqsBZoe2Nju2-uwd0ai-GsplCG2M3z5DrxgOgGZy_cRIqOF5L4584vMJJtfU2b4SLqSjmDVOAObRG5C4VX0l_3pztLsCX_0_aFakctS?key=nVHhFuOohKrsaHEbS-Ag8Q\" alt=\"\" style=\"width:617px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Superwood plank&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Image by InventWood via GlobeNewswire<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The story of Superwood begins with a <a href=\"https:\/\/www.nature.com\/articles\/nature25476\">2018 Nature paper<\/a> by materials scientist Prof. Liangbing Hu from the University of Maryland. In that study\u2014\u201cProcessing Bulk Natural Wood into a High-Performance Structural Material\u201d\u2014Hu\u2019s team showed that by stripping out part of wood\u2019s lignin and then hot-compressing the softened fibres, ordinary timber could be re-engineered into a material strong enough to rival mild steel. Building on those findings, Hu co-founded InventWood to bring the technology out of the lab and into construction sites.<\/p>\n\n\n\n<p>Since then, InventWood has <a href=\"https:\/\/www.industryintel.com\/news\/inventwood-raises-us-15m-in-first-close-of-series-a-to-scale-patented-superwood-a-high-strength-carbon-negative-engineered-timber-company-to-use-proceeds-to-expand-pilot-production-in-british-columbia-facility-accelerate-commercial-partnerships-170230926888\">raised about US$50 million<\/a> and broken ground on a 90,000\u2011square\u2011foot plant in Frederick,\u202fMaryland. The company\u2019s Series A round, closed on 30 April 2025, will also scale up a pilot line in British Columbia and cement key commercial partnerships.<\/p>\n\n\n\n<p>According to CEO Alex Lau, the Frederick plant will turn out <a href=\"https:\/\/www.acoforag.cl\/en\/noticias\/2025\/5\/16\/wood-stronger-and-lighter-than-steel-the-material-that-could-revolutionize-global-construction\/\">one million square feet of Superwood per year<\/a> beginning this summer. The first wave targets premium commercial and residential interiors\u2014think high-end wall panelling, flooring and cabinetry. A second phase, slated for autumn 2025, expands into exterior-grade panels for cladding and roofing. Lau says full structural members\u2014beams and columns\u2014are on the roadmap \u201cwithin a few years\u201d, pending the final round of fire, seismic and long-term creep certifications.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdkE550r-Xl0tlmrD58TIvyH3kuOmBl5iA9Saem2P-R9Y1ScuSA_CJUdHPgyeRk6OEKqMBmbL_wFcQYLc_yWcKghOyYk-fv-RzEe6NB59kIXFk0O3jNnAnGFYq5ocj6EK3Fov343Q?key=nVHhFuOohKrsaHEbS-Ag8Q\" alt=\"\" style=\"width:617px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>InventWood\u2019s manufacturing facility<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Image from Connext CRE<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Superwood is made<\/strong><\/h2>\n\n\n\n<p>Turning poplar or basswood into Superwood starts with a <a href=\"https:\/\/www.smithsonianmag.com\/smart-news\/chemical-bath-and-strong-squeeze-makes-super-dense-and-strong-wood-180968117\/#:~:text=The%20end%20result%2C%20as%20seen,but%20three%20times%20the%20density\">bath of sodium hydroxide and sodium sulfite<\/a>\u2014both common, food\u2011grade chemicals. The treatment removes some of the lignin (i.e. the natural polymer that makes wood rigid) and hemicellulose in the wood, softening the timber without destroying its grain.&nbsp;<\/p>\n\n\n\n<p>Next comes hot compression at about\u202f150\u202f\u00b0F (65 \u00b0C). The heat collapses the cell walls of wood, forces cellulose fibres into near\u2011perfect alignment and squeezes out almost every air pocket. In that tight configuration, the fibres form millions of hydrogen bonds, locking together into a material up to <a href=\"https:\/\/techcrunch.com\/2025\/05\/12\/inventwood-is-about-to-mass-produce-wood-thats-stronger-than-steel\/#:~:text=InventWood%E2%80%99s%20Superwood%20product%20starts%20with%20regular%20timber%2C%20which%20is%20mostly%20composed%20of%20two%20compounds%2C%20cellulose%20and%20lignin.\">four times denser and ten times stronger<\/a> than the parent wood.&nbsp;<\/p>\n\n\n\n<p>The resulting material is a dark, richly grained board that still looks like wood but behaves more like a high\u2011performance composite. And here is a fun fact: cellulose nanocrystals (CNCs) inside those fibres can reach <a href=\"https:\/\/newatlas.com\/cellulose-nanocrystals-stronger-carbon-fiber-kevlar\/23959\/?utm_source=chatgpt.com\">tensile strengths of around 7.5\u202fGPa<\/a>\u2014higher than many commercial carbon fibres (around 3.5 GPa)\u2014which explains Superwood\u2019s exceptional performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Performance: Strength, weight and safety<\/strong><\/h2>\n\n\n\n<p>Superwood\u2019s most eye-catching advantage is its strength-to-weight performance. InventWood says that this material delivers roughly 50% more tensile strength than mild structural steel and a strength-to-weight ratio that is ten times higher than steel. Yet, it tips the scales at only <a href=\"https:\/\/me.umd.edu\/release\/super-wood-could-replace-steel#:~:text=%E2%80%9CIt%20is%20as%20strong%20as%20steel%2C%20but,it%20both%20rigid%20and%20brown%20in%20color.\">one-sixth the weight of steel<\/a>. This unique combination of strength and weight makes it ideal for projects that need durability without the bulk, offering a smarter, more sustainable way to build.&nbsp;<\/p>\n\n\n\n<p>That muscle comes with staying power: the board\u2019s extreme density makes it highly resistant to rot, termites, warping and moisture. In fact, InventWood records <a href=\"https:\/\/www.smithsonianmag.com\/smart-news\/chemical-bath-and-strong-squeeze-makes-super-dense-and-strong-wood-180968117\/#:~:text=The%20researchers%20then%20subjected%20their,percent%2C%20while%20still%20remaining%20tough\">less than 8% swelling after prolonged humidity exposure<\/a>\u2014a level of dimensional stability unheard-of in untreated timber. Fire behavior is equally impressive: fa\u00e7ade-thickness panels earn an ASTM E84 Class A rating because the compressed wood is so dense it starves flames of oxygen, causing the surface to char slowly and self-extinguish.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Environmental impact: Toward carbon\u2011negative construction<\/strong><\/h2>\n\n\n\n<p>Concrete and steel are carbon heavyweights. Every year, the steel industry pumps out about <a href=\"https:\/\/www.architecture2030.org\/why-the-built-environment\/\">3.6 billion tonnes of CO\u2082<\/a>, while cement production adds another 2.9 billion tonnes. No wonder architects and engineers are <a href=\"https:\/\/www.jumpstartmag.com\/the-rise-of-low-carbon-cement-in-modern-sustainable-construction\/\">scrambling for low-carbon and sustainable building materials<\/a>.<\/p>\n\n\n\n<p>Superwood changes the equation. Cradle-to-gate life-cycle studies indicate about <a href=\"https:\/\/roboticsandautomationnews.com\/2025\/05\/17\/superwood-a-potentially-revolutionary-material-that-could-replace-steel\/90938\/#:~:text=Public%20perception%20and%20sustainability,adds%20to%20its%20sustainable%20credentials\">90% lower emissions per strength unit than steel<\/a>, thanks to low\u2011temperature processing that uses far less energy. As the material is still 100% wood, it locks away the carbon the tree absorbed while growing and continues to store that biogenic carbon for decades. At the end of its service life, it can biodegrade safely\u2014so long as it\u2019s not incinerated\u2014returning nutrients to the soil instead of lingering as landfill or scrap.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXds6K-0imPup891rFR8a8bou4HRdp-hE3vKS39fX3iLrVZ5dTbgxsh561m8F9Yb-TDVm5PXV2ffoDJc41aYPjDfJH6YfkL5C48vNH2treyX1AygO2gydePD7hWlimJCm9dF67kT?key=nVHhFuOohKrsaHEbS-Ag8Q\" alt=\"Two pie graphs comparing annual emissions of CO2 by the cement and steel industries.\" style=\"width:783px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Image from Architecture2030<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Combining these factors, Superwood offers a credible path to carbon-negative construction when it is sourced from responsibly managed forests and used as a substitute for emissions-intensive steel or concrete. Its environmental credentials, coupled with mechanical performance that meets or exceeds conventional materials, make Superwood one of the most promising tools in the effort to decarbonize the built environment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why architects and builders should care<\/strong><\/h2>\n\n\n\n<p>Superwood gives designers the look and feel of real timber yet delivers mechanical properties that outperform everyday structural steel. Since each board weighs only a fraction of its metal counterpart, crews can use smaller foundations, lighter cranes and fewer truckloads\u2014savings that show up in both the budget and the project timeline.<\/p>\n\n\n\n<p>The material\u2019s low-embodied-carbon profile also helps projects meet tough <a href=\"https:\/\/www.novatr.com\/blog\/green-building-standards-and-certifications\">green-building standards<\/a> such as LEED, WELL or the EU Taxonomy without the trade-offs that often come with alternative products. Moreover, although it is densified, it is still pure wood, retaining the biophilic warmth and natural grain clients love\u2014just without the rot, termites or warping that keep facility managers awake at night.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The road ahead<\/strong><\/h2>\n\n\n\n<p>In conclusion, Superwood is shaping up to be more than just hype\u2014it\u2019s a real contender in revolutionizing construction. If InventWood\u2019s rollout stays on schedule, architects and builders could start specifying densified-wood cladding and decking as early as next year, with load-bearing members following soon after. Whether the material ultimately replaces steel across the board or carves out a substantial niche, the next few years will be pivotal for sustainable construction. One thing is clear: a lighter, stronger, carbon-storing alternative is entering the toolkit, and forward-thinking firms will want to keep it on their radar.<\/p>\n\n\n\n<p><strong>Also read:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.jumpstartmag.com\/are-electric-vehicles-truly-eco-friendly\/\">Are Electric Vehicles Truly Eco-Friendly?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.jumpstartmag.com\/4-companies-reusing-coffee-husk-for-eco-friendly-innovations\/\">4 Companies Reusing Coffee Husk for Eco-Friendly Innovations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.jumpstartmag.com\/3-innovative-startups-transforming-food-waste-into-eco-friendly-products\/\">3 Innovative Startups Transforming Food Waste into Eco-Friendly Products<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.jumpstartmag.com\/meet-the-4-startups-transforming-potatoes-into-eco-friendly-products\/\">Meet the 4 Startups Transforming Potatoes into Eco-Friendly Products<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.jumpstartmag.com\/5-eco-friendly-construction-technologies-that-are-shaping-our-future-cities\/\">5 Eco-Friendly Construction Technologies That Are Shaping Our Future Cities<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>Header Image from Freepik<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This magical timber might just outmuscle steel\u2014or is it all just a wooden myth? Steel underpins everything from high\u2011rises to hatchbacks, but a new class of densified wood nicknamed \u201cSuperwood\u201d is vying for the crown. Picture fa\u00e7ade panels that shrug off hurricane\u2011force winds or lightweight decking that matches the pulling strength of mild steel yet [&hellip;]<\/p>\n","protected":false},"author":943,"featured_media":79880,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[15,21,91,18],"tags":[],"class_list":["post-79879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features-new","category-industries","category-latest","category-latest-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wood Stronger Than Steel? Meet InventWood\u2019s Carbon-Negative \u201cSuperwood\u201d - Jumpstart Magazine<\/title>\n<meta name=\"description\" content=\"Discover InventWood&#039;s Superwood\u2014densified wood stronger than steel, lighter, carbon-negative. See how it could transform sustainable construction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wood Stronger Than Steel? Meet InventWood\u2019s Carbon-Negative \u201cSuperwood\u201d - Jumpstart Magazine\" \/>\n<meta property=\"og:description\" content=\"Discover InventWood&#039;s Superwood\u2014densified wood stronger than steel, lighter, carbon-negative. See how it could transform sustainable construction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/\" \/>\n<meta property=\"og:site_name\" content=\"Jumpstart Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jumpstartmag\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-17T13:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jumpstartmag.com\/wp-content\/uploads\/2025\/06\/image-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nasir Ahmed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jumpstarthk\" \/>\n<meta name=\"twitter:site\" content=\"@jumpstarthk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nasir Ahmed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/\"},\"author\":{\"name\":\"Nasir Ahmed\",\"@id\":\"https:\/\/www.jumpstartmag.com\/#\/schema\/person\/29c29fb504e991b93139ac2a6d5c9bed\"},\"headline\":\"Wood Stronger Than Steel? Meet InventWood\u2019s Carbon-Negative \u201cSuperwood\u201d\",\"datePublished\":\"2025-06-17T13:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/\"},\"wordCount\":1125,\"publisher\":{\"@id\":\"https:\/\/www.jumpstartmag.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.jumpstartmag.com\/wp-content\/uploads\/2025\/06\/image-7.png\",\"articleSection\":[\"Features\",\"Industries\",\"Latest\",\"Latest - Home\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/\",\"url\":\"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/\",\"name\":\"Wood Stronger Than Steel? Meet InventWood\u2019s Carbon-Negative \u201cSuperwood\u201d - Jumpstart Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/www.jumpstartmag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.jumpstartmag.com\/wp-content\/uploads\/2025\/06\/image-7.png\",\"datePublished\":\"2025-06-17T13:00:00+00:00\",\"description\":\"Discover InventWood's Superwood\u2014densified wood stronger than steel, lighter, carbon-negative. See how it could transform sustainable construction.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/#primaryimage\",\"url\":\"https:\/\/www.jumpstartmag.com\/wp-content\/uploads\/2025\/06\/image-7.png\",\"contentUrl\":\"https:\/\/www.jumpstartmag.com\/wp-content\/uploads\/2025\/06\/image-7.png\",\"width\":1500,\"height\":800,\"caption\":\"Stacked superwood showing its strength, durability & potential as a steel replacement.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.jumpstartmag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wood Stronger Than Steel? Meet InventWood\u2019s Carbon-Negative \u201cSuperwood\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jumpstartmag.com\/#website\",\"url\":\"https:\/\/www.jumpstartmag.com\/\",\"name\":\"Jumpstart Magazine\",\"description\":\": Your Digital &amp; Print Community Hub\",\"publisher\":{\"@id\":\"https:\/\/www.jumpstartmag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.jumpstartmag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.jumpstartmag.com\/#organization\",\"name\":\"Jumpstart Magazine\",\"url\":\"https:\/\/www.jumpstartmag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.jumpstartmag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.jumpstartmag.com\/wp-content\/uploads\/2021\/04\/logo.png\",\"contentUrl\":\"https:\/\/www.jumpstartmag.com\/wp-content\/uploads\/2021\/04\/logo.png\",\"width\":120,\"height\":30,\"caption\":\"Jumpstart Magazine\"},\"image\":{\"@id\":\"https:\/\/www.jumpstartmag.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/jumpstartmag\",\"https:\/\/x.com\/jumpstarthk\",\"https:\/\/www.instagram.com\/jumpstartmag.in\/\",\"https:\/\/www.linkedin.com\/company\/jumpstart-magazine\/\",\"https:\/\/www.youtube.com\/channel\/UCnQ-y9jp4-OZKjP3tvAz6aw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.jumpstartmag.com\/#\/schema\/person\/29c29fb504e991b93139ac2a6d5c9bed\",\"name\":\"Nasir Ahmed\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.jumpstartmag.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6321d1356289d9b97afc2408872b9acb6c79e75893006d348704c82aed7f6c8e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6321d1356289d9b97afc2408872b9acb6c79e75893006d348704c82aed7f6c8e?s=96&d=mm&r=g\",\"caption\":\"Nasir Ahmed\"},\"description\":\"An ambitious writer wrestling with writer's block by reading fiction and watching classic films.\",\"sameAs\":[\"https:\/\/www.jumpstartmag.com\/\"],\"url\":\"https:\/\/www.jumpstartmag.com\/author\/nasir\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wood Stronger Than Steel? Meet InventWood\u2019s Carbon-Negative \u201cSuperwood\u201d - Jumpstart Magazine","description":"Discover InventWood's Superwood\u2014densified wood stronger than steel, lighter, carbon-negative. See how it could transform sustainable construction.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/","og_locale":"en_US","og_type":"article","og_title":"Wood Stronger Than Steel? Meet InventWood\u2019s Carbon-Negative \u201cSuperwood\u201d - Jumpstart Magazine","og_description":"Discover InventWood's Superwood\u2014densified wood stronger than steel, lighter, carbon-negative. See how it could transform sustainable construction.","og_url":"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/","og_site_name":"Jumpstart Magazine","article_publisher":"https:\/\/www.facebook.com\/jumpstartmag","article_published_time":"2025-06-17T13:00:00+00:00","og_image":[{"width":1500,"height":800,"url":"https:\/\/www.jumpstartmag.com\/wp-content\/uploads\/2025\/06\/image-7.png","type":"image\/png"}],"author":"Nasir Ahmed","twitter_card":"summary_large_image","twitter_creator":"@jumpstarthk","twitter_site":"@jumpstarthk","twitter_misc":{"Written by":"Nasir Ahmed","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/#article","isPartOf":{"@id":"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/"},"author":{"name":"Nasir Ahmed","@id":"https:\/\/www.jumpstartmag.com\/#\/schema\/person\/29c29fb504e991b93139ac2a6d5c9bed"},"headline":"Wood Stronger Than Steel? Meet InventWood\u2019s Carbon-Negative \u201cSuperwood\u201d","datePublished":"2025-06-17T13:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/"},"wordCount":1125,"publisher":{"@id":"https:\/\/www.jumpstartmag.com\/#organization"},"image":{"@id":"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/#primaryimage"},"thumbnailUrl":"https:\/\/www.jumpstartmag.com\/wp-content\/uploads\/2025\/06\/image-7.png","articleSection":["Features","Industries","Latest","Latest - Home"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/","url":"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/","name":"Wood Stronger Than Steel? Meet InventWood\u2019s Carbon-Negative \u201cSuperwood\u201d - Jumpstart Magazine","isPartOf":{"@id":"https:\/\/www.jumpstartmag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/#primaryimage"},"image":{"@id":"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/#primaryimage"},"thumbnailUrl":"https:\/\/www.jumpstartmag.com\/wp-content\/uploads\/2025\/06\/image-7.png","datePublished":"2025-06-17T13:00:00+00:00","description":"Discover InventWood's Superwood\u2014densified wood stronger than steel, lighter, carbon-negative. See how it could transform sustainable construction.","breadcrumb":{"@id":"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/#primaryimage","url":"https:\/\/www.jumpstartmag.com\/wp-content\/uploads\/2025\/06\/image-7.png","contentUrl":"https:\/\/www.jumpstartmag.com\/wp-content\/uploads\/2025\/06\/image-7.png","width":1500,"height":800,"caption":"Stacked superwood showing its strength, durability & potential as a steel replacement."},{"@type":"BreadcrumbList","@id":"https:\/\/www.jumpstartmag.com\/wood-stronger-than-steel-meet-inventwoods-carbon-negative-superwood\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.jumpstartmag.com\/"},{"@type":"ListItem","position":2,"name":"Wood Stronger Than Steel? Meet InventWood\u2019s Carbon-Negative \u201cSuperwood\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.jumpstartmag.com\/#website","url":"https:\/\/www.jumpstartmag.com\/","name":"Jumpstart Magazine","description":": Your Digital &amp; Print Community Hub","publisher":{"@id":"https:\/\/www.jumpstartmag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jumpstartmag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.jumpstartmag.com\/#organization","name":"Jumpstart Magazine","url":"https:\/\/www.jumpstartmag.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jumpstartmag.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.jumpstartmag.com\/wp-content\/uploads\/2021\/04\/logo.png","contentUrl":"https:\/\/www.jumpstartmag.com\/wp-content\/uploads\/2021\/04\/logo.png","width":120,"height":30,"caption":"Jumpstart Magazine"},"image":{"@id":"https:\/\/www.jumpstartmag.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/jumpstartmag","https:\/\/x.com\/jumpstarthk","https:\/\/www.instagram.com\/jumpstartmag.in\/","https:\/\/www.linkedin.com\/company\/jumpstart-magazine\/","https:\/\/www.youtube.com\/channel\/UCnQ-y9jp4-OZKjP3tvAz6aw"]},{"@type":"Person","@id":"https:\/\/www.jumpstartmag.com\/#\/schema\/person\/29c29fb504e991b93139ac2a6d5c9bed","name":"Nasir Ahmed","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jumpstartmag.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6321d1356289d9b97afc2408872b9acb6c79e75893006d348704c82aed7f6c8e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6321d1356289d9b97afc2408872b9acb6c79e75893006d348704c82aed7f6c8e?s=96&d=mm&r=g","caption":"Nasir Ahmed"},"description":"An ambitious writer wrestling with writer's block by reading fiction and watching classic films.","sameAs":["https:\/\/www.jumpstartmag.com\/"],"url":"https:\/\/www.jumpstartmag.com\/author\/nasir\/"}]}},"_links":{"self":[{"href":"https:\/\/www.jumpstartmag.com\/wp-json\/wp\/v2\/posts\/79879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jumpstartmag.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jumpstartmag.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jumpstartmag.com\/wp-json\/wp\/v2\/users\/943"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jumpstartmag.com\/wp-json\/wp\/v2\/comments?post=79879"}],"version-history":[{"count":1,"href":"https:\/\/www.jumpstartmag.com\/wp-json\/wp\/v2\/posts\/79879\/revisions"}],"predecessor-version":[{"id":79881,"href":"https:\/\/www.jumpstartmag.com\/wp-json\/wp\/v2\/posts\/79879\/revisions\/79881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jumpstartmag.com\/wp-json\/wp\/v2\/media\/79880"}],"wp:attachment":[{"href":"https:\/\/www.jumpstartmag.com\/wp-json\/wp\/v2\/media?parent=79879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jumpstartmag.com\/wp-json\/wp\/v2\/categories?post=79879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jumpstartmag.com\/wp-json\/wp\/v2\/tags?post=79879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}