{"id":80132,"date":"2025-08-21T15:44:59","date_gmt":"2025-08-21T07:44:59","guid":{"rendered":"https:\/\/www.jumpstartmag.com\/?p=80132"},"modified":"2025-08-21T16:07:31","modified_gmt":"2025-08-21T08:07:31","slug":"press-release-metaminding-lab-in-lieu-launch-innovative-roblox-marketing-campaign-targeting-gen-z","status":"publish","type":"post","link":"https:\/\/www.jumpstartmag.com\/press-release-metaminding-lab-in-lieu-launch-innovative-roblox-marketing-campaign-targeting-gen-z\/","title":{"rendered":"[ Press Release ] MetaMinding Lab &amp; In Lieu launch innovative Roblox-marketing campaign targeting Gen Z"},"content":{"rendered":"\n<p>Innovative game marketing campaign will engage 16 million+ Gen Z players, redefining brand engagement through immersive Roblox experiences<\/p>\n\n\n\n<p><strong><em>Hong Kong, August 21, 2025<\/em><\/strong> &#8211; <strong>MetaMinding Lab<\/strong>, a pioneer in AI-driven game-based marketing, announced an innovative partnership with <strong>In Lieu<\/strong>, the premium hydration brand, to launch a unique marketing campaign to reach<strong> Gen Z\u2019s <\/strong>where they play.&nbsp; The collaboration will leverage MetaMinding Lab\u2019s cutting-edge platform to create authentic connections between <strong>In Lieu <\/strong>and millions of young consumers through<strong> immersive gaming experiences<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why This Partnership Matters<\/strong><\/h3>\n\n\n\n<p>This campaign represents a bold leap forward for FMCG marketing, where:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brands become Playable<\/strong> \u2013 moving beyond ads to integrated entertainment<\/li>\n\n\n\n<li><strong>Engagement is Earned<\/strong> \u2013 leveraging gameplay mechanics that Gen Z love<\/li>\n\n\n\n<li><strong>Virtual meets Physical<\/strong> \u2013 bridging digital interaction with brand experiences<\/li>\n<\/ul>\n\n\n\n<p><strong>The New Rules of Gen Z Marketing \u2013 \u201c<\/strong><strong><em>smart brands are moving into the metaverse\u201d<\/em><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Scale &amp; Efficiency<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leverage MetaMinding Lab\u2019s 16 million+ game network<\/li>\n\n\n\n<li>Reach players across multiple games with a single campaign<\/li>\n\n\n\n<li>4X more efficient than building custom Roblox worlds \u00a0 \u00a0 \u00a0 \u00a0<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Guaranteed Attention&nbsp; &nbsp; &nbsp; &nbsp; <\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>90+ seconds average engagement per session<\/li>\n\n\n\n<li>No ad-blocking when navigating game-play environments<\/li>\n<\/ul>\n\n\n\n<p><strong>3.<\/strong> <strong>Designed for Conversion<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seamless reward system bridges virtual engagement with real-world actions<\/li>\n\n\n\n<li>Performance tracking across: <em>impression \u2192 gameplay \u2192 redemption<\/em><\/li>\n<\/ul>\n\n\n\n<p><em>&#8220;This isn&#8217;t another branded game, it&#8217;s about reaching Gen Z where they already play at scale,&#8221;<\/em> said <strong>Ardy Lee, Co-Founder &amp; CEO of MetaMinding Lab<\/strong>. <em>&#8220;Our AI platform and game network turn brands and products into playable experiences across dozens of popular games simultaneously.&#8221;<\/em><\/p>\n\n\n\n<p><em>\u201cWe are not only revolutionizing kids\u2019 hydration habits through an exciting new gaming experience, but also teaching the importance of eco-friendly choices and sustainability by embedding the brand to be part of the gameplay,\u201d said<\/em><strong><em> Joanne Zhou, CEO of In Lieu<\/em><\/strong><em>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Stay Connected<\/strong><\/h3>\n\n\n\n<p>The campaign goes live in <strong>September 2025<\/strong>. Follow the innovation journey:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>@MetaMinding-Lab<\/strong> on LinkedIn &amp; X for behind-the-scenes exclusives<\/li>\n\n\n\n<li><strong>@drinkinlieu<\/strong> on Instagram for player-generated content highlights<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About MetaMinding Lab<\/strong><\/h3>\n\n\n\n<p>MetaMinding Lab enables brands to engage with Gen Z through AI-powered&nbsp; gamified marketing. As part of the Hong Kong Cyberport Incubation Program, MetaMinding Lab has developed a global platform that features over 16 million monthly active users (and growing).<\/p>\n\n\n\n<p><a href=\"https:\/\/www.metamindinglab.com\">https:\/\/www.metamindinglab.com<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About In Lieu<\/strong><\/h3>\n\n\n\n<p>In Lieu, an innovative hydration brand renowned for its hydrogen-infused and mineral-rich waters. As sugary drinks continue to dominate children\u2019s beverage preferences, In Lieu is dedicated to educating the next generation about how water supports energy, focus, and overall health in a fun and engaging way. Beyond health, In Lieu emphasizes environmental responsibility by providing a sustainable alternative to plastic bottles through its use of recyclable aluminium cans, supporting a low-carbon footprint and circular economy.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.drinkinlieu.com\">https:\/\/www.drinkinlieu.co<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>For media inquiries or interview requests:<\/strong><\/h3>\n\n\n\n<p>Ardy Lee<br>Co-Founder &amp; CEO<br>MetaMinding Lab<br>media@metamindinglab.com<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovative game marketing campaign will engage 16 million+ Gen Z players, redefining brand engagement through immersive Roblox experiences Hong Kong, August 21, 2025 &#8211; MetaMinding Lab, a pioneer in AI-driven game-based marketing, announced an innovative partnership with In Lieu, the premium hydration brand, to launch a unique marketing campaign to reach Gen Z\u2019s where they [&hellip;]<\/p>\n","protected":false},"author":729,"featured_media":80133,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[91,18,14],"tags":[],"class_list":["post-80132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-home","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[ Press Release ] MetaMinding Lab &amp; 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