{"id":80802,"date":"2026-03-30T15:00:21","date_gmt":"2026-03-30T07:00:21","guid":{"rendered":"https:\/\/www.jumpstartmag.com\/?p=80802"},"modified":"2026-03-30T15:07:24","modified_gmt":"2026-03-30T07:07:24","slug":"press-release-metaminding-lab-and-cy-talk-forge-strategic-alliance-to-bring-global-brands-into-immersive-game-networks","status":"publish","type":"post","link":"https:\/\/www.jumpstartmag.com\/press-release-metaminding-lab-and-cy-talk-forge-strategic-alliance-to-bring-global-brands-into-immersive-game-networks\/","title":{"rendered":"[Press Release] MetaMinding Lab and CY.TALK Forge Strategic Alliance to Bring Global Brands into Immersive Game Networks"},"content":{"rendered":"\n<p><strong>HONG KONG &amp; GENEVA 30 March 2026<\/strong> \u2014 MetaMinding Lab Limited (MML), a leader in AI-powered in-game marketing, and CY.TALK Switzerland SA, a global leader in B2B digital commerce and loyalty, today announced a strategic partnership designed to redefine how enterprise brands engage with next-generation audiences.<\/p>\n\n\n\n<p>As traditional advertising becomes less effective at reaching Gen Z and Gen Alpha audiences, this alliance provides a turnkey gateway into Roblox, one of the world\u2019s most popular immersive gaming and social platforms. By combining MML\u2019s <strong><em>New Gen Pulse,<\/em><\/strong> an AI-driven immersive advertising and SaaS platform, with CY.TALK\u2019s global loyalty and digital engagement infrastructure, brands can deploy scalable, interactive experiences that drive deeper engagement and support real-world commerce.<\/p>\n\n\n\n<p>The companies plan to collaborate on immersive branded campaigns and loyalty-driven activations across MML\u2019s growing game network.<\/p>\n\n\n\n<p><strong>Turning Gameplay into Brand Loyalty<\/strong><\/p>\n\n\n\n<p>The partnership moves brand presence from \u201cinterruptive\u201d to \u201cintegral.\u201d Through this collaboration:<\/p>\n\n\n\n<p>Creative Storytelling: Brands leverage gameplay-driven narratives and branded interactions delivered natively within high-traffic immersive environments.<\/p>\n\n\n\n<p>Global Scalability: CY.TALK integrates these experiences into broader digital marketing and loyalty ecosystems spanning more than 250 countries and territories.<\/p>\n\n\n\n<p>Data-Driven Insights: The <em>New Gen Pulse<\/em> platform provides brands with performance measurement and AI-powered insights, helping optimize engagement and campaign outcomes.<\/p>\n\n\n\n<p><strong>Executive Commentary<\/strong><strong><\/strong><\/p>\n\n\n\n<p>\u201cWe are thrilled to team up with the CY.TALK team; their reach into world-class enterprise brands is second to none,\u201d said Ardy Lee, CEO of MetaMinding Lab. \u201cOur immersive game network was built to be global from day one, making this a perfect fit to help international brands turn digital play into lasting connections.\u201d<\/p>\n\n\n\n<p>\u201cWe have been looking for the right way to help our partners genuinely connect with Gen Z and Gen Alpha, and MetaMinding Lab has one of the most innovative solutions we have seen,\u201d said Yan Guerrovich, CEO of CY.TALK. \u201cThey do not just place ads, they create experiences that younger audiences actually want to be part of.\u201d<\/p>\n\n\n\n<p><strong>About MetaMinding Lab<\/strong><\/p>\n\n\n\n<p>MetaMinding Lab is an immersive in-game marketing company and AI B2B SaaS provider. As part of the Hong Kong Cyberport Incubation Program, MetaMinding Lab has developed a global engaging platform that features over 16 million monthly active users (and growing).<\/p>\n\n\n\n<p><strong>About CY.TALK<\/strong><\/p>\n\n\n\n<p>CY.TALK Switzerland SA is a global B2B digital engagement platform connecting enterprise clients to a worldwide network of digital rewards, brands, and mobile operators across more than 250 countries and territories. CY.TALK powers loyalty, incentive, and digital engagement programs for leading global brands.<\/p>\n\n\n\n<p><strong>Media &amp; Business Enquiries<\/strong><\/p>\n\n\n\n<p>Ardy Lee<br>Co-Founder &amp; CEO<br>MetaMinding Lab<br>media@metamindinglab.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HONG KONG &amp; GENEVA 30 March 2026 \u2014 MetaMinding Lab Limited (MML), a leader in AI-powered in-game marketing, and CY.TALK Switzerland SA, a global leader in B2B digital commerce and loyalty, today announced a strategic partnership designed to redefine how enterprise brands engage with next-generation audiences. As traditional advertising becomes less effective at reaching Gen [&hellip;]<\/p>\n","protected":false},"author":932,"featured_media":80806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[91,18,14],"tags":[],"class_list":["post-80802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-home","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Press Release] MetaMinding Lab and CY.TALK Forge Strategic Alliance to Bring Global Brands into Immersive Game Networks - Jumpstart Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jumpstartmag.com\/press-release-metaminding-lab-and-cy-talk-forge-strategic-alliance-to-bring-global-brands-into-immersive-game-networks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Press Release] MetaMinding Lab and CY.TALK Forge Strategic Alliance to Bring Global Brands into Immersive Game Networks - Jumpstart Magazine\" \/>\n<meta property=\"og:description\" content=\"HONG KONG &amp; GENEVA 30 March 2026 \u2014 MetaMinding Lab Limited (MML), a leader in AI-powered in-game marketing, and CY.TALK Switzerland SA, a global leader in B2B digital commerce and loyalty, today announced a strategic partnership designed to redefine how enterprise brands engage with next-generation audiences. 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